Hosted PBX provider, Thinking Phone’s (News - Alert) coherent customer communications, or “C3 (News - Alert) platform,” has many functionalities that prove incredibly beneficial to companies in the customer relationship management, or “CRM,” industry looking to maximize sales and increase productivity.

Between messaging abilities, voice capabilities and connection applications, Thinking Phone system users are able to get a full scale hosted PBX (News - Alert) system that takes care of all operational duties within one system. 

In addition to the already detailed features, the company’s C3 call center is a C3 platform module designed to help companies manage inbound and outbound call centers. And, for companies in the CRM industry, managing calls to and from potential customers is an essential necessity for any company.

Built on the C3 platform, the call center feature extends C3’s already stabile system with management functions needed to run enterprise call center environments. 

According to Thinking Phone officials, there are many abilities within the C3 call center platform including: 

·         Automated call distribution

·         Instant message agent queuing

·         Email integration

·         Agent login and logoff abilities

·         Dynamic and skills based call routing

·         Call queues

·         Call Recording

·         Real time agent and queue status

·         Historical call, queue and agent performance reporting

The benefits of this C3 call center platform – and all of its features – are endless. With the entire C3 platform, CRM agents can improve customer interactions through all of Thinking Phone’s communications features, including the call center platform module. 

“Customer contact can be centralized across all communications channels and processed by a common set of routing and tracking logic,” company officials said. “Agents become more productive through platform integration such as screen pops with customer information, outbound contact automation, and presence based routing.”

Additionally, with C3’s platform architecture, geographic boundaries are removed, allowing call center agents to be physically located in any office, including remotely at a person’s home, but have all the abilities of the system. “Being location agnostic also allows for built-in disaster recovery as call center operations can survive the loss of any given site,” Thinking Phone officials said.

With the C3 call center platform, hundreds of callers can be held in call queues, and only active calls will tie up available call capacity, which limits unnecessary system usage while keeping things organized and calls lined up and ready to go.