Cloud Communications

Cloud Communications Feature

April 11, 2011

Cotendo to Introduce Customizable Cloud Application Environment

By Carrie Schmelkin, TMCnet Web Editor

Cotendo, a content delivery network (CDN) and site acceleration services provider, is joining the likes of many other companies by turning to the cloud to offer its new Cloudlet platform,  the world’s first fully customizable, high-performance, and globally scalable cloud application environment.

“The idea is to give a completely customizable experience to the end user that will give them the fastest user experience possible,” Omri Iluz, strategic partnership manager for Cotendo, told TMCnet in a recent interview.

“We focus on providing a toolset for content owners to give the best user experience to the customers,” Iluz said. “We have services to optimize every part of your infrastructure from the lowest tiers like DNS to the highest tiers like content optimization and mobile. The idea behind Cotendo is to give the user the most flexibility and control over their acceleration technology.”

Cotendo’s newest release, Cloudlet, takes that mission statement a step farther, according to Iluz. 

For the past year, officials at Cotendo, a California-based company, have been working to develop Cloudlet, a platform that is challenging the traditional CDN space by allowing content providers to push business logic for Web content applications into the cloud and much closer to the end user.

In today’s world, content providers are increasingly delivering more personalized and customized content while meeting the demand to deliver content efficiently and quickly to ensure high performance and improved user experience. Cotendo’s latest cloud-based platform addresses this growing need.

“Personalization is really driving the market,” Corinna Krueger, director of marketing for Cotendo, told TMCnet. “E-commerce companies, enterprise companies social media sites, they are really offering more and more customized, personalized content in order to drive more user engagement. They want to accomplish more conversions, having more users buy their services and their products to ultimately drive more monetization.”

“The challenge is that that dynamic content cannot really been cached so the more dynamic content they serve the less efficient the caching is and it literally leads to an overload of the content manager’s original infrastructure,” she added.

This new platform is aimed to help publishers, social networks, small and large enterprises and e-trailers. These companies can enjoy the benefit of being able to generate and deliver intelligent and real-time adaptive locally cached dynamic assets that can be content-aware, device specific and selective by context.

Those providers of mobile content to devices will particularly benefit from Cloudlet and its ability to offer location and device-aware information when it is required while simultaneously reducing the provider’s origin server calls by 90 percent, according to company officials.

Users can reap the benefits of Cloudlet without having to code alterations to websites and applications.

“Instead of the customers having to re-architect their websites or application to fit the CDN, we came up with a solution on how to architect the CDN adapt to the websites and application,” said Udi Trugman, vice president of research and development at Cotendo. “Cloudlet modules help you efficiently deliver and accelerate personalized applications seamlessly with no overhead of integration to acceleration services.”

Carrie Schmelkin is a Web Editor for TMCnet. Previously, she worked as Assistant Editor at the New Canaan Advertiser, a 102-year-old weekly newspaper, covering news and enhancing the publication's social media initiatives. Carrie holds a bachelor's degree in journalism and a bachelor's degree in English from the S.I. Newhouse School of Public Communications at Syracuse University. To read more of her articles, please visit her columnist page.

Edited by Jennifer Russell
Free Cloud Communications Live Demo