ON24 Announces 'One Widget, Any Platform' Strategy

ON24, Inc., a major player in webcasting and virtual event solutions, has introduced new widget architecture for the ON24 platform and a unique set of application widgets that increase interactivity and engagement in ON24 solutions.

Officials with ON24 said that with its “One Widget, Any Platform” architecture strategy, ON24 can develop one widget and make it available on any of its Flash solutions, including ON24’s Webcasting Platform 10, Virtual Show and Virtual Briefing Center.

“The patented ON24 Widget Architecture not only allows ON24 to accelerate the delivery of new functionality, it also enables third-party developers to create and add their own Flash applications to the ON24 platform,” said Tom Masotto, vice president of product management at ON24, in a statement.  

Masotto said that over 50 widgets are currently available for ON24 solutions.

Company officials said that one new widget allows Yammer (News - Alert) feeds to be integrated into an ON24 webcast.

Yammer is a leading provider of secure enterprise social networks for business collaboration.

Thanks to ON24 widget for Yammer, employees would now be able to retrieve their Yammer feeds and display them within ON24’s applications.

“We are excited that ON24 has leveraged Yammer’s open API to improve the interactivity and collaboration around online events,” said David Stewart, vice president of product management. Giving an example, Stewart said that in an ON24 town hall meeting webcast with an executive presenting to employees, they can use the widget to discuss the presentation with each other, brainstorm ideas and provide real-time feedback.

Other new widgets that are now available include the following-the Breakout Session widget which allows ON24 customers to “guide” their attendees from a general webcast to more specific follow-on sessions; the Idea widget is designed for applications where brainstorming, feedback or focus group functionality is desired; designed for lead generation and business collaboration applications, the LinkedIn (News - Alert) widget enables attendees to retrieve their LinkedIn feeds and display them within ON24’s applications and also designed for lead generation applications, the Facebook (News - Alert) widget enables attendees to view their activity feed and share messages with their Facebook friends from ON24’s applications.

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