Dell to Reportedly Cut Costs in Consumer Division

Whether or not you actually own one, everyone knows of Dell (News - Alert) and its uber famous computers and products. What many people also don't know is that, while the company is quite a money maker, it does its fair share of spending it.

And, according to the new head of Dell's consumer-products division in a Wall Street Journal blog, the department's objectives are to improve profits at the low-margin segment this fiscal year with a shift in focus to cost control from expansion.

It makes sense; we are in a recession after all. But who knew Dell was having such a problem in the consumer division department and needed to pinch pennies?

Steve Felice, who in February took control of the consumer division in addition to his role as the head of Dell's small- and medium-sized businesses unit, said the company had emphasized new products and greater retail presence as a way to extend its reach beyond its bread-and-butter corporate clients.