infoTECH Feature

March 17, 2010

Bing Reaches No. 3 Search Engine, Steps Up Competition on Google

I don’t know about you, but I’m a Google girl tried and true. Despite Microsoft’s (News - Alert) new and apparently popular Bing search engine popping up incessantly on my homepage, I often type in the Google address anyways, albeit habit, but still, out of choice.
 
But, I think less and less people are following in my footsteps, as Yahoo news reported that Microsoft’s search engine Bing gained market share in the United States in February.
 
According to various research groups, Microsoft has worked for years to improve its search technology and narrow the gap with Google (News - Alert), my fan favorite.
 
Despite only launching last June, Bing has been all the rage, as the company waged a major marketing campaign to position Bing as better than Google or No. 2 Yahoo for shopping, booking travel and searching for medical information.
 
The Nielsen Co., one of the research groups that tracks the space, said Tuesday that Bing's share of U.S. searches crept up to 12.5 percent from 10.9 percent in January. Yahoo's share slipped to 14.1 percent from 14.5 percent, and Google's decreased to 65.2 from 66.3, Nielsen researchers said.
 
While it has yet to pass my ever faithful Google, it has moved up to the top three spot, working hard eyeing that Google market. And with results like this – it may be working.

Google and Microsoft Bing could not be immediately reached for comment.

Kelly McGuire is a TMCnet Web editor, covering CRM and workforce technologies, and anchor of its daily TMC Newsroom video broadcast. Kelly also writes about eco-friendly 'green' technologies and smart grids, compiling TMCnet's weekly e-Newsletters on those topics, as well as the cable industry. To read more of Kelly's articles, please visit her columnist page.

Edited by Kelly McGuire
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