Notebooks Gain Balance between Performance and Battery Life with NVIDIA Technology

After receiving the slurs and derogation from Steve Jobs (News - Alert) at the launch of iPad, Notebooks everywhere have had a serious reality check regarding their performance, price, battery life and technological advancements in regards to the competition from the Tablet PC devices. To up the Notebooks spirit, NVIDIA Corp. (News - Alert) announced NVIDIA Optimus technology, a breakthrough for notebook PCs that chooses the best graphics processor for running a given application and automatically routes the workload to either an NVIDIA discrete GPU or Intel (News - Alert) integrated graphics and delivering great performance while also providing great battery life.

 

“Consumers no longer have to choose whether they want great graphics performance or sustained battery life. NVIDIA Optimus gives them both -- great performance, great battery life and it simply works,” said Rene Haas, general manager or notebook products at NVIDIA.

 

Just as a Hybrid car chooses between the gas-powered and electric car engine on-the-fly and uses the most appropriate engine, NVIDIA Optimus technology does the same thing for graphics processors. NVIDIA Optimus Technology instantly directs the workload through the most efficient processor for the job, extending battery life by up to two times compared to similarly configured systems equipped with discrete graphics processors, or “GPUs.” When playing 3D games, running videos, or using GPU compute applications the high-performance NVIDIA discrete GPU is used. When using basic applications, like web surfing or email, the integrated graphics processor is used. The result is long lasting battery life without sacrificing great graphics performance.

 

“The genius of NVIDIA Optimus is in its simplicity,” said Jon Peddie, president of Jon Peddie Research, a pioneer of the graphics industry and a leading analyst. “One can surf the web and get great battery life and when one needs the extra horsepower for applications like Adobe Flash 10.1, Optimus automatically switches to the more powerful NVIDIA GPU.”

 

Notebooks with NVIDIA Optimus technology will be available shortly, starting with the Asus UL50Vf, N61Jv, N71Jv, N82Jv, and U30Jc notebooks.

 

In other similar news, A-DATA Technology reportedly is recognized as world's 2nd largest vendor of DRAM Modules. The company recently announced that its DDR3 1066 and 1333 SO-DIMM memory products in all capacities, such as 1GB/2GB/4GB, is capable of supporting Intel Calpella, the next-generation mobile platform powering high-end, high-performance notebook computers.