Riverbed Announces Enhancements to Partner Network Program

Riverbed Technology has announced enhancements to its worldwide partner network program in a bid to expand its reach and create new initiatives that ultimately benefit its customers and partners.

 

As part of the revamped program, Riverbed is implementing a two-tier distribution strategy in North America with the inclusion of Arrow Enterprise Computing Solutions and Avnet Technology Solutions (News - Alert) as its value-added distributors.

 

The addition of distribution to the program in North America will help the company to better meet the demand for its wide area network optimization solutions, said company officials.

 

“Our two-tier distribution model allows us to outsource a portion of the channel management function and gives us an extended reach,” said Dave Peranich, senior vice president of worldwide sales at Riverbed (News - Alert). “It also offers our VAR partners enhanced channel management, enablement and support to help them grow their business with Riverbed solutions.”

 

In addition to the implementation of two-tier distribution in North America, the program enhancements include new partner programs for large account resellers (LARs), enhanced program benefits for enterprise resellers, and a new SME channel strategy.

 

Additional enhancement include new partner program for service provider partners and new specialization offerings – according to the company, Riverbed Authorized Support Partner (RASP) and Riverbed Authorized Consulting Partner (RACP) will complement the Riverbed Authorized Training Partner (RATP) specialization that is currently in place.

  

Also, company officials said that Riverbed’s enhanced partner network program will support each partner type by compensating the company’s partners for the unique value they provide to Riverbed and its customers.