infoTECH Feature

January 26, 2010

Mindjet Releases MindManager 8 for Mac, Following Catalyst

Mindjet (News - Alert), seller of collaboration and personal productivity tools, has made the MindManager 8 for Mac application available after the launch of its Web-based collaboration product Mindjet Catalyst last October 2009.

This latest version of the tool, which company officials describe as “a mind mapping application,” is billed as having “further functionality and integration with native Mac applications” for information management for Mac users.

MindManager uses visuals on an expandable canvas, or “map,” to capture and organize ideas and processes so that users and teams can see the forest and the trees – what a novel concept – “compared to documents, presentations and e-mail that constrain one to working one page at a time,” company officials said.

Pricing details were not mentioned.

Late last year TMC (News - Alert) had the news that Mindjet announced the hire of Felicity Wohltman as vice president of product marketing. She brings 18 years of product marketing expertise to her role at Mindjet, company officials say, adding that she'll be tasked with launching products to help build awareness for Mindjet's new Web-based visual collaboration platform Mindjet Catalyst.

She will also be responsible for driving the company's go-to-market strategy and supporting Mindjet's expansion in the collaboration market.

In October, according to news from TMC, Mindjet released Catalyst, described by company officials at the time as a “technology platform that attacks a major problem in business by helping turn online brainstorming sessions into real-world results.”

The San Francisco-based firm launched Catalyst globally, as company officials said they're seeing businesses increasingly turn to video conferencing to cut travel expenses and connect people that share projects but not work places.

“We are really changing the way people and teams work together,” said Scott Raskin, Mindjet chief executive, while demonstrating the platform.

“We could all access the same mind-numbing slide presentation. We could sit in forced silence as we listened to our colleagues ideas broadcast over the Internet. But creative problem-solving has been the last thing going on,” Raskin added. 

In addition, current collaboration tools, are really just pushing Mindjet to serial communications.

Catalyst sets out to mimic the way people work together in the same room to solve problems, which Raskin said online conferences lack.

Catalyst team members can simultaneously video-conference while modifying a shared document on an online “white board.” Photos, paperwork, sketches and other digitized data can also be shared. 

David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Kelly McGuire
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