AMCC Changes Company Name to AppliedMicro

Applied Micro Circuits (News - Alert), a provider of energy conscious computing and communications solutions, has announced its new name as AppliedMicro (News - Alert) to reflect the company’s drive for energy efficiency and cost optimized semiconductor devices.

 

Under the new name, the company expects to leverage its substantial intellectual property, patent portfolio and engineering resources to pursue aggressive migration to advanced manufacturing processes.

 

In addition, the company plans to design techniques for its semiconductor devices that lead the market in optical transport, network switches and, routers, data centers and enterprise systems.

 

Company officials said that AppliedMicro expects to increase market share by striving to reduce the power consumption of its products by as much as 50 percent.

 

Paramesh Gopi, president and CEO at AppliedMicro, said that while higher performance continues to be an industry driver, energy efficiency will play a prominent role in the design considerations and purchasing decisions for the company’s customers in the data center and telecommunications industries.

 

The company is driving “fundamental technology innovation that will lower the energy consumption of enterprise, datacenter and small business systems while simultaneously providing significant cost savings,” Gopi said, adding that the company’s computing and communications silicon solutions will have “pioneering performance and the lowest power footprint in their class.”

 

The shift to the AppliedMicro name began when Gopi assumed the executive leadership of the company in January after serving for one year as the chief operating officer. The company also sold its 3ware storage system division to concentrate on its fabless semiconductor business model.

 

One of the examples of company’s drive toward low-power devices is the migration to open foundry manufacturing for AppliedMicro’s Power Architecture microprocessor line. Company officials said that this will enable the company to achieve lower costs for its products and open up design opportunities for consumer and small-to-medium business systems.

 

Additionally, the company believes that the new design centers in India and Vietnam will assist it to bring advanced hardware and software solutions to market as most of the company’s engineering resources remain at its Sunnyvale headquarters.

 

“Our plan to rapidly migrate our IC designs to 40-nanometer and 28-nanometer manufacturing processes is a key part of our strategy to introduce the most advanced, power efficient devices on the market,” Gopi said.

 

The company’s legal name remains Applied Micro Circuits Corporation and its ticker symbol on the NASDAQ exchanges remains AMCC (News - Alert).