Articulate PR Announces Three New Clients

Articulate Communications, a boutique public relations agency, has announced the addition of three new clients to its Business-to-Business Services group -- Cellebrite (News - Alert), SoftServe and Undertone Networks.

The PR agency specializes in three core practice areas: B2BS, Infrastructure Technology and Software.

Cellebrite sells products for mobile phone data management, including products to enable commercial data management and forensic data analysis. SoftServe sells of software consulting, development, testing and lifecycle services to IT decision-makers.

Undertone Networks is an online advertising network selling ad products and targeting, "allowing advertisers to engage" their audiences.

“This is the third time I’ve worked with Articulate in my career as a senior marketing executive,” notes Kelly Wenzel, senior vice president of marketing, Undertone Networks.

Kate Corcoran, Articulate Leadership Team, says companies characterized in the B2BS space have "different PR needs than companies in other sectors. It’s more than just media hits – it’s hard, measurable results that help their business achieve its high-level goals.”

Articulate's been on the client spree recently: In September TMC reported that Articulate Communications became the public relations agency of record for six new clients, spanning "the breadth of Articulate's business-to-business services, infrastructure technology and software expertise."

The clients included Vigilant LLC, which does consulting and managed services that help IT security teams "better defend and enable today's dynamic business by redefining and extending the security information and event management infrastructure," according to Articulate officials, and Infrastructure Technology CodeFutures Corporation, which works with database-performance tools that "increase scalability and performance, including the only commercially available database sharding solution."

Other new clients were EDM Council, a nonprofit trade association created by the financial industry to elevate data management as an essential business mandate. The Council is focused on standards, best practices and practical business processes needed to enable financial institutions to increase efficiency, minimize risk and create competitive advantage.

There was also Software Cloakware, which sells software to manage, protect, automate and monitor access to vital information assets. Cloakware's Privileged Access Management solutions enable customers to comply with industry regulations, reduce risks, guard against internal threats and improve overall security.