Etisalat and Cordys Enter into Alliance for UAE Cloud System

Etisalat (News - Alert) and Cordys, a provider of software for business process innovation, have entered into an alliance to develop and market the Etisalat cloud marketplace in the United Arab Emirates. 

Cordys officials said that the platform will allow companies of any size to find and deploy IT services on a pay-per-use basis, through applications developed by independent software vendors, or “ISVs.”

The Etisalat cloud marketplace will contain a diverse range of ready-to-use business applications for companies of any size ranging from SMBs to large enterprises. 

Applications will include critical business processes such as purchase order, sales quote approval, HR online and travel expense management among others, which can be purchased by businesses from the cloud on a per-user basis. 

This, the company officials said, will allow businesses to deploy applications quickly and reduce capital expenditure. 

“This partnership with Cordys will allow Etisalat to fundamentally create a new era of growth in the regional IT market and will allow us to capitalize on opportunities across the markets where Etisalat operates,” Abdulla Hashim, senior vice president, business solutions, Etisalat, said. 

Hashim added that the Etisalat cloud marketplace will allow businesses to access a diverse array of applications and extend their IT infrastructure capabilities with minimal cost and significant flexibility and speed. 

Additionally, Hashim said that this is also part of Etisalat’s strategic initiatives to introduce a range of innovative services, which will position United Arab Emirates as one of the most advanced nations in terms of Telecom and ICT services.

Jan Baan, Cordys CEO, said that platform as a service, or “PaaS,” technology will start to replace corporate middleware infrastructures in the very near future. The Cordys technology that Etisalat is using offers a multipurpose PaaS platform that bridges the gap between the Cloud and any ERP or legacy system. 

Baan said that instead of investing large amounts of money in time-consuming projects to change enterprise software, companies in the United Arab Emirates can now quickly deploy situational applications and react faster to new market situations and opportunities.

Today’s business climate puts an enormous pressure on companies for rapid change and innovation. 

“The winds of change have begun blowing again, placing new demands on business processes for which traditional systems and license models have no answer,” Baan said.