CableOrganizer.com Improves Online Customer Experiences with Tealeaf

CableOrganizer.com is using an integrated ecommerce optimization solution that combines Tealeaf's online Customer Experience Management (CEM) software with Google (News - Alert) Analytics Web analytics service, using Tealeaf cxConnect for Web Analytics.

CableOrganizer.com is leveraging Tealeaf's integration with Google Analytics to gain deeper online insight for improving online customer experiences and maximizing revenue.

Companies can benefit a lot if they can interpret the data available on ecommerce sites. This interpretation will help them to measure the success of business initiatives and make informed strategic decisions about future projects.

But this is not as easy as it seems and companies often find it very difficult to interpret site data fully. This is because a lot of data is simply quantitative and doesn’t inform clearly why some customers who were eager to buy did not purchase the product ultimately.

Tealeaf’s CEM solutions can capture every user's entire interaction with a site and give visibility into actual customer and site behavior. This can help companies to identify why the customer took the actions they did and helps quantify the impact of unanticipated issues.

All these figures will help the managers optimize the online experience and directly improve site conversion and maximize revenues and profits.

In a release, Paul Holstein, co-founder, vice president and COO, CableOrganizer.com (News - Alert), said he is pleased with the combination of Tealeaf and Google Analytics that has allowed them to turn their site optimization efforts nearly into an exact science.

The company’s worst nightmare is to have customers who are very keen on buying going away to competitors, which leads to a lot of revenue loss. Holstein said they are very thankful to this integration that has allowed them to easily see the problem and recover this otherwise lost business.

"Companies can now utilize powerful, free Web analytics and invest in high-ROI solutions like Tealeaf so they have the combination of important reporting on online marketing and traffic creation performance combined with the deep customer experience insights provided by Tealeaf,” said Geoff Galat, vice president of marketing and product strategy.