Isabella Products Selects Freescale's i.MX Technology

Isabella Products, a next-generation mobile device company, reportedly has selected i.MX processor technology from Freescale Semiconductor as the foundation of an embedded application framework for Isabella Products’ upcoming lineup of connected mobile consumer products.

 

Freescale officials said that the two companies also will collaborate to develop a platform enabling a wide range of innovative consumer products from Isabella.

 

The first Isabella product resulting from this collaboration is expected to be Vizit, which enables consumers to interact with billions of unshared images found within camera phones, PCs and the Internet by combining a state-of-the-art touch-screen display with wireless network capabilities, according to company officials. Vizit is scheduled for public launch this October.

 

“Isabella is a highly innovative startup company with an outstanding vision for the future of connected mobile devices,” said Ken Obuszewski, director of product management for Freescale’s multimedia applications group, in a statement.

 

Obuszewski said that his company is pleased to collaborate with Isabella to enable entirely new categories of consumer products based on world-class i.MX technology.

Freescale officials said that with the help of the company’s architecture expertise, Isabella Products will become one of the first company exclusively selling “fourth screen” generation products, filling the gap between smart phones and personal computers in every device it puts on the market.

 

“Freescale is a recognized leader in driving technology forward with its advanced line of i.MX processors, making the company a perfect partner as we launch Vizit and continue to expand our product line,” said Matthew I. Growney, CEO and founder of Isabella Products.

 

Growney said that with Freescale’s support and architecture expertise, Isabella Products will continue to push the envelope in delivering use-specific connected mobile devices that meet the emerging needs of consumers.

 

According to Freescale officials, millions of i.MX applications processors are powering consumer, industrial, automotive, medical and embedded devices.

 

With on-chip media accelerators, multiple connectivity interfaces and package options, the i.MX family is suitable for a broad spectrum of multimedia-oriented applications, company officials said. Freescale’s i.MX technology includes “leading power management, security management, digital rights management and image processing technology, a formidable combination of features that OEMs desire to drive high-performance video, audio and 3D gaming content on mobile devices.”