infoTECH Feature

August 21, 2009

Freescale Reduces System Cost, Design Complexity with New i.MX Processor

Freescale Semiconductor has launched an i.MX applications processor with integrated mixed signal technology.
 
The product has been designed for manufacturers targeting a broad range of consumer and embedded markets to help lower costs and streamline product design.
 
The i.MX233 processor can be used for a variety of applications. It provides an optimized system-on-chip solution to address the power and performance needs of eBooks, portable media players (PMPs) and other mobile consumer electronics applications that require graphical user displays.
 
The processor can also be used for other applications including VoIP handsets, smart remotes, home appliances, audio peripherals/accessories and simple human machine interface (HMI) systems for industrial apps.
 
Freescale notes Chumby Industries as being a satisfied i.MX233 processor customer.
 
Dr. Andrew Huang, vice president of hardware engineering for Chumby Industries is pleased with the superior performance and integration of Freescale's i.MX233 processor which allows them to add exciting new features to their next generation Chumby products.
 
In addition, the product helps them to reduce total silicon count and lower overall cost, Dr. Huang recognizes Freescale’s efforts to continually advance its world-class i.MX product family, and appreciates their helps in evolving and improving the chumby hardware platform for the benefit of their customers.
 
Ken Obuszewski, director of product management for Freescale’s Multimedia Applications Group explained that the i.MX233 eliminates the need for many external components and reduces cost and complexity in a design.
 
“We are enabling cost-competitive solutions for our customers and helping reduce their development time, which allows them to hit important market windows.”
 
The processor also features an image processing unit supporting 24-bit VGA displays, and an on-chip SDIO controller and provides expansion capabilities to memory cards and wireless connectivity standards such as WiFi (News - Alert) and Bluetooth wireless technology.
 

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Anuradha Shukla is a contributing editor for TMCnet. To read more of Anuradha’s article, please visit her columnist page.

Edited by Stefania Viscusi
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