Infor Launches New CRM Solution for Companies on IBM System i Platforms

Business software provider, Infor has unveiled Infor CRM i Edition, a new solution that claims to provide enhanced customer relationship management (CRM) capabilities to customers with Infor enterprise resource planning (ERP) solutions on IBM System i platforms.

 

According to the company, the new CRM i solution can help Infor's more than 14,000 System i customers with robust capabilities for campaign management, opportunity management, sales process management, and quotation and order management.

 

Further, this new solution blends well with Infor's ERP products providing customers a single, integrated view of customer-related information such as credit limits, financial transactions, orders, quotes, shipments, and more. End users can also access the solution via their Internet browser, ensuring data availability anywhere, anytime at a single access point.

 

Kevin Piotrowski, director of System i solution marketing, Infor said their CRM i Edition helps their System i customers in leveraging ERP data with new capabilities that will help them increase sales revenue, reduce sales costs, expand data visibility, enhance forecast accuracy, and improve customer service.

 

Customers also get an option to use e-mail, call lists for telesales and the mail merge function to execute campaigns. Also the offering helps them in managing marketing events, such as invitations, response tracking and post-event surveys for successful campaigns.

 

Additional functionality in Infor CRM i Edition include managing quotations and orders by taking advantage of the abundant information contained in the company's existing ERP system, which includes pricing, discounting, promotions, sourcing, and more. Using this data, users can simplify the prospect-to-customer and quote-to-order conversion processes, enabling them to increase the number of inquiries that become orders.

 

"Providing innovation and support to our large installed base of System i customers is an important priority and commitment for Infor and a major factor behind our recent establishment of a business unit dedicated to our worldwide base of customers who use IBM (News - Alert) System I," Piotrowski said.