Sundance Catalog Selects MarketLive

MarketLive, Inc., an eCommerce platform and services provider, has said that Sundance Catalog is upgrading Sundancecatalog.com to the MarketLive (News - Alert) eCommerce platform v5.5.

 

MarketLive officials the new site when finished will allow Sundance Catalog to deliver an even more dynamic customer experience, streamline site administration so staff will have more time for new projects, and provide an intuitive path to purchase to increase customer conversion rates.

 

"Since being with MarketLive, Sundance Catalog's Internet business has grown exponentially and now represents more than 60 percent of our direct business," said Matey Erdos, chief operating officer for Sundance Catalog, in a statement.

 

Erdos said that the Sundance Catalog site offers customers a dynamic experience beyond the pages of the company’s catalog.

 

Erdos said that through the partnership, MarketLive has facilitated the company’s ability to build a robust Internet platform that offers seamless backend integration, intuitive navigation, and dynamic selling with unique customer tools.

 

“We look forward to the new site and the additional benefits it will bring to Sundance Catalog and our customers," he added.

 

Back in 2003, Sundance Catalog was on an unsophisticated, one-dimensional platform with almost no backend integration. At the same time, Sundance Catalog's Internet business was growing rapidly.

 

Erdos said that it was clear that the company needed a much more robust, multi-dimensional, and highly dynamic environment to support the customers who wanted to purchase Sundance products online.

 

"Fortunately, we found MarketLive at an industry conference in the Spring of 2003," said Erdos.

 

Sundance Catalog selected MarketLive because it was the only company to meet 98 percent of the retailer's business requirements.

 

MarketLive officials said that for the new site, scheduled to launch in the Fall of 2009, Sundance Catalog will leverage MarketLive's extensible, flexible, and dynamic Intelligent Commerce Platform v5 to provide enhanced features and functionality to its customers and administrative staff. Integration with backend systems and administrative processes will also be improved.

 

"Partnering with Sundance Catalog is a great opportunity for MarketLive," said Mark Pierce (News - Alert), CEO of MarketLive.

 

Pierce while congratulating Sundance Catalog on their success said that he looks forward to continuing to partner with them to provide the right combination of strategy, technology and eCommerce business acumen to help them grow.

 

“We are confident that the new site will meet their business goals and provide a dynamic environment for their customers that truly reflects the Sundance brand," he added.