infoTECH Feature

July 20, 2009

Get Satisfaction Announces Web 2.0 Platform

Get Satisfaction reportedly has released a new update to its Web 2.0 platform. According to the company, Get Satisfaction 2.0 leapfrogs the platform directly to social CRM.
 
Get Satisfaction is a platform for customers and companies to come together to answer each others’ questions. Questions about shipping, pricing, fulfillment, the product itself, and various other details are discussed here. The company said it has created a new way to not just handle customer service, but to explore all the things.
 
Launched in 2007, Get Satisfaction's Web 2.0 customer service and support platform now has more than 20,000 company communities in its platform. Also, there are some 13,000 organizations actively engaged with the 1.57 million community members. Companies can engage in a new level of relationship with customers, increasing loyalty, retention, collaboration, and customer-driven innovation while reducing repetitive support costs, the company said.
 
“Get Satisfaction 2.0 is such a huge leap, we had to slap a number on it," said Thor Muller, a founder and chief technology officer, said in a statement. "This release is based on learning and feedback from our community members and the companies they engage with, resulting in a set of tools and features that allow Get Satisfaction communities to play a central role versus an ancillary role in Social CRM.”
 
GS 2.0 provides a unified hub that aids a company's customer, or any organization's community, in reaching the right people. It allows community members to easily link to distributed conversations on Twitter and Facebook, official channels like email and phone, or even Get Satisfaction partners like Zendesk, the popular help-desk software. Also, allowing companies to configure and customize widgets, Get Satisfaction 2.0 offers a customizable, configurable Widget Toolkit for premium accounts.
 
Recently, the company announced an integration of its product with Zendesk’s product to deliver full social CRM. Now, the customers can use Get Satisfaction for their community discussions and Zendesk for support of their individual customer. Companies can now divert their online discussion from Get Satisfaction over into Zendesk and wrap their business processes around the conversation.

Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju’s articles, please visit his columnist page.

Edited by Amy Tierney
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