Eloqua Aids Fifth Third Bank with its Automation Tool

Fifth Third Bank, a diversified financial services company, has reportedly selected Eloqua for the automation and management of marketing programs for its Correspondent Banking group.

 

Fifth Third operates 16 affiliates with 1,318 full-service Banking Centers, including 99 Bank Mart locations that are open seven days a week inside select grocery stores and 2,354 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. The company selected Eloqua's marketing automation platform to easily integrate multiple operational data stores.

 

Terry Lyons, vice president, Fifth Third Bank's Correspondent Banking Services, said with Eloqua, they are able to take advantage of a robust marketing automation tool that enables them to stay connected with their valued customers and prospects. “Eloqua is able to deliver valuable insight on our client base's digital body language, providing us with additional ways to help drive revenue even in a challenging economy."

 

Officials at Eloqua say their marketing automation platform increases ROI, proves the value of marketing, and drives revenue by improving marketing effectiveness. It provides powerful lead generation, nurturing and conversion tools that align marketing and sales teams, while helping organisation to measure their success and validates their decisions.

 

"Fifth Third's use of Eloqua for its Correspondent Banking group is a great example of just how fast and easy it is for customers to benefit from Eloqua," said Joe Payne, CEO of Eloqua. "We enabled Fifth Third to automate what had been a very difficult business challenge -- the effective marketing to more than 1,390 clients."

 

Eloqua is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. Company’s marketing automation platform, the Eloqua Conversion Suite, is available in Lite, Express, Team and Enterprise versions, to meet the needs of a wide range of businesses, from small companies to global enterprises.