Clear Channel Radio Selects Omniture SiteCatalyst

Clear Channel Radio has selected Omniture SiteCatalyst to drive increased visitor engagement.

Omniture officials say that as part of the multi-year contract, Clear Channel (News - Alert) is upgrading to SiteCatalyst from HBX Web analytics in order to take advantage of additional capabilities that SiteCatalyst offers, including the ability to measure on-demand audio, videos and other social media entertainment.

Clear Channel also expects to gain more flexibility in reporting on the performance of its site's navigation structure, ad campaigns and other elements unique to its business.

Clear Channel delivers a variety of media and on-demand content via its digital properties, which feature audio streaming, music videos, mobile downloads and entertainment news.

"Omniture's (News - Alert) best in breed product provides us and our advertisers with true and validated metrics about our audience and their behavior thus creating greater accountability to our clients," said Gerrit Meier, chief operating officer of Clear Channel Radio's digital unit, in a statement.

Meier said that the SiteCatalyst also allows the company to better identify visitor trends and tailor the programming accordingly.

"On-demand media and entertainment companies are embracing social media as a way to extend their reach to the audiences they serve," said Chris Harrington, president, worldwide sales and client services at Omniture.

Harrington said that as these sites continue to generate higher volumes of visitors, it has become increasingly important to ensure each consumer is presented with media consumption channels particular to their interests.

He said that SiteCatalyst helps companies accomplish this objective by providing real-time information on site performance, ultimately driving increased customer loyalty and visitor satisfaction.

Omniture, Inc. is a provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives.

Omniture, Inc. in April had announced that uLocate, a publisher of mobile location-based services via the WHERE application and platform, has selected Omniture’s mobile analytics solutions to gain greater insight into consumer usage of mobile applications.