AdManage Unveils Display Ad Network

AdManage launched a new display ad network at the ad:tech show which took place in San Francisco last week. AdManage demonstrated its targeted site-based and keyword contextual display ads which dynamically captivates users’ attention.

AdManage’s premium ad network works on the basis of name brands, branded publishers and advertisers.

Working along with video network publishers, AdManage serves pre-roll, mid-roll overlays and post-roll video ads.

Advertisers can make their message appear foremost in a compelling and targeted way on a Web site with display ads like Intromercial Advertising, Flash Advertising, Expandable Advertising and Stay On Advertising.

The new contextual product has been built in such a way that advertisers can provide the key words to match their ads with targeted keywords on each page of the Web site. This increases the click thru rates on all the advertisements that are served in the site. Customers are charged based on a CPM or CPC model. Video advertisers benefit from high click thru rates averaging between 5 to 8 percent, said the company.

Advertisers benefit from greater brand awareness and higher yield on RFP (Request for Proposal). As payment is due only for the inventory used there are no upfront costs and no risk either. Potential customer base can be expanded by widening the audience within the AdManage network.

Site targeting automatically matches relevant web sites or allows advertisers to select from an extensive publisher network of more than 1500 sites. The site content is examined by AdManage which then matches it with relevant ads which become effectively targeted.

Category targeting includes nearly 350 sections for advertisers to choose from. AdManage also targets ads based on geographical location. Further it lets advertisers to select time of ad delivery also such as the hour, day or week.

Charlo Barbosa, president of AdManage, said the company has built new partnerships with its new display ad network. He emphasized that the display ad network was developed in accordance with the needs of various businesses.

Most of AdManage’s clients have realized high success rates and revenue with the offering and more clients are expected to try it out.

AdManage also announced that it has partnered with ADTECH’s Platform-A Services by licensing their Ad Serving technology. Platform-A is AOL’s (News - Alert) advertising business. It offers a digital advertising platform providing a comprehensive suite of marketing solutions powered by latest advertising technologies available on the Web.