IBM and Carphone Warehouse Enter into IT Infrastructure Services Agreement

IBM and The Carphone Warehouse (CPW), one of Europe's independent retailers of mobile phones and services, have entered into a multi-year information technology (IT) infrastructure services agreement.

According to the terms of the agreement, IBM (News - Alert) has been selected to manage Carphone Warehouse's IT requirements and deliver its future infrastructure services across its service desk, servers, storage, desktop, network and data center environments.

Thanks to the pact with IBM, CPW expects to generate cost efficiencies while providing improved business flexibility and committed service levels, through deploying IBM's leading service delivery and management processes, tools and expertise.

"IBM has a long and successful track record in the infrastructure area, and I am confident that this alliance will offer lasting benefits such as increased service levels and efficiency improvements to our business," said Simon Post, chief technology officer of The Carphone Warehouse (News - Alert), in a statement.

Bruce Ross, General Manager, IBM Global Technology Services in the UK and Ireland, said that The Carphone Warehouse will leverage IBM's global leadership in technology innovation and delivery.

“As organizations face an accelerating pace of change, innovation is becoming a critical factor in the drive to deliver customer value. This agreement will help Carphone Warehouse to continue to expand their core business and drive cost efficiencies," Ross said.

TMCnet recently reported that Neolane, an enterprise marketing software provider, has teamed up with IBM to integrate IBM DB2 Database software into its marketing automation platform.

The company said this partnership will provide marketers with more relevancy and quality when it comes to their data.

Online marketers depend on the large volumes of customer data to plan and execute their marketing strategy and need accurate data since they receive huge amounts of customer data and its not easy to check the reliability and accuracy of that data.

With the partnership between Neolane and IBM, marketers will have a better understanding of their clients and be able to better manage and automate the customer communication workflow.