Lenovo Targets Both Emerging, Mature Markets

Lenovo reportedly has announced the creation of two business units to align the company more closely with its strategic direction and market dynamics to better serve customers.

 

The first business unit focuses on customers in mature markets, and the other focuses on customers in emerging markets.

 

The Mature Markets organization will include Australia/New Zealand, Canada, Israel, Japan, United States, Western Europe, and global accounts. This unit will be led by Milko Van Duijl, currently senior vice president and president of the Europe/Middle East/Africa region.

 

The second business unit for the Emerging Markets organization will include Africa, Asia Pacific, China, Eastern Europe, Hong Kong, India, Korea, Middle East, Pakistan, Russia, Taiwan and Turkey. This unit will be led by Chen Shaopeng, currently senior vice president, and president, Asia Pacific/Russia. Both the leaders, Van Duijl and Chen will continue to be based in Paris and Beijing respectively.

 

Lenovo’s (News - Alert) Latin America group, including Mexico, will report directly to Rory Read, president and chief operating officer. Read has also recently served as acting leader of Americas Group, Japan, Australia/New Zealand.

 

The company reportedly has also realigned its product organizations to help reinforce the company’s focus on innovation and better serve both commercial customers and consumers. The company has announced new Think Product Group that will focus primarily on commercial customers, Lenevo’s relationship business model and the premium end of the transactional small/medium business market.

 

The Think Product Group will be led by Fran O’Sullivan, currently senior vice president, Product Group.

 

Lenovo’s new Idea Product Group will focus on consumer and commercial SMB transactional business in emerging and mature markets, and entry-level products. This group will be led by Liu Jun, currently senior vice president and president, Consumer Business Group.

 

Yang Yuanqing, chief executive officer at Lenovo, said that his group aims to create a faster, more streamlined organization that can adapt quickly to target strong growth opportunities while more effectively focusing resources on their core business.