NASDAQ OMX Picks Data Analytics Software from Greenplum

Greenplum, which provides database software for data warehousing and analytics, announced that NASDAQ OMX  has selected Greenplum Database software to manage its daily trade transaction at its U.S. markets.

 

NASDAQ OMX Group is the world’s largest exchange company that delivers trading, exchange technology and public company services all over the world. The company offers trading across equities, derivatives, debt, commodities, structured products and ETFs. It offers services to more than 3,900 companies representing $5.5 trillion in total market value.

 

In September, Greenplum updated its database to include MapReduce and advanced statistical analysis tools, TMCnet reported. Greenplum’s Database 3.2 is reportedly the first database to include MapReduce, company officials said. MapReduce, a Web analysis tool developed by Google (News - Alert), provides new capabilities for massive-scale data analytics.

 

The new database is also enhanced with features like in-database compression, capability for programmable parallel analytics and enhanced graphical database monitoring, Greenplum said. Also, it enables customers to build high-performance data warehousing systems on low-cost commodity hardware, offering a new, disruptive economic model for large-scale analytics.

 

 “As trading volumes are growing quickly, we needed a robust, scalable data warehouse solution that could meet our data analysis needs today and into the future,” said Anna Ewing, chief information officer at NASDAQ OMX, in a statement. “The solution delivered by Greenplum Database offers strong scalability advantages due to its highly parallel model that enables us to simply add more servers as data volumes expand.”

 

Greenplum Database is used by popular companies like LindedIn, Fox Interactive Media and O'Reilly Media. While LinkedIn uses Greenplum Database to enable its “People You May Know” function, Fox Interactive Media uses it to offer complex and real-time analysis in support of its advertising systems. O'Reilly Media uses the database to pour records compiled from blogs and job postings to predict which new technologies are about to enter. 

“Greenplum's approach is being embraced by many of the world’s leading organizations who want superior scalability and large-scale an
alytics delivered in the most cost-effective way possible,” said Bill Cook, CEO of Greenplum, in a statement. “NASDAQ is one of the most respected financial companies in the world and also a recognized technology leader, and Greenplum is very much looking forward to working with the company to meet its evolving data challenges in the years to come.”