Intel and Adobe Team to Improve Web-based and Video Viewing Experience

AdobeSystems and Intel Corporation have announced their plans to collaborate to utilise Adobe Flash technology for the Intel Media Processor (News - Alert) CE 3100.

 

Intel and Adobe are said to be working together to optimize Adobe Flash Player and Adobe Flash Lite for the CE3100. Intel (News - Alert) has even planned to ship the first CE3100 with support for an optimized implementation of Adobe Flash Lite before mid-2009.

 

The new technology is built with an intention to enhance consumers’ web-based and video viewing experience through advanced Intel-based cable set-top boxes, Blu-ray Disc players, digital TVs and retail connected AV devices.

 

Adobe Flash Platform’s match with Intel Media Processor CE 3100 is expected to create a powerful entertainment hub capable of delivering rich Web content and Adobe Flash based applications to an array of Internet-connected CE devices.

 

William O. Leszinske Jr., general manager of Intel's Digital Home Group, elaborating on the collaboration said that Intel Media Processor CE 3100 is a highly integrated solution that provides a powerful, yet flexible technology foundation that will bring to life the high-definition capabilities of Adobe Flash.

 

He further added that, "Our effort with Adobe is poised to accelerate a rich, yet relevant Internet experience on the TV that will provide consumers with access to a growing number of Flash based applications that will ultimately be enjoyed across a number of screens seamlessly, from the laptop to a MID and now the TV."

 

Recently, Intel and Adobe were in news for being founding members for the Open Screen Project.

 

The Open Screen Project is designed to enable a consistent runtime environment across screens. The initiative has 20 major industry partners and is dedicated to enable Web content, standalone applications and full Web browsing across televisions, set-top boxes, mobile devices and other consumer electronics that take advantage of Adobe AIR and Adobe Flash capabilities.

 

"The Open Screen Project is striving to remove barriers for developers and designers as they look to publish content and applications across desktops and devices" said David Wadhwani, general manager and vice president, Platform Business Unit at Adobe. 

He said that Intel Media Processor CE 3100 provides a powerful platform with capacity to deliver outstanding Flash experiences to millions of homes as a new generation of televisions and set-top boxes make its way into the living room.