amBX Gears Up for SDK Launch

amBX is expected to hit a significant milestone early next year when its all-new developer program kicks off with the launch of its SDK, which goes live on January 12, 2009.

 

Developers across the entertainment industry will be particularly interested in amBX SDK because it is designed to enable them to get up and running quickly with test tools and example applications to guide the way to enhance games with immersive amBX effects.

 

"The amBX SDK provides developers with everything they need to get quickly up to speed and at no charge,” said Neil MacDonald, CEO of amBX. “It makes amBX very approachable and this will be a major step forward for us as we take the amBX proposition to wider markets and sectors.”

 

In addition, a support forum has been created to provide advice and best practice information as well as a complete tool box that will unlock the most advanced features of amBX, according to MacDonald.

 

Up to now the amBX SDK has been available on a project by project basis but the new Developer Program has opened it up to the development community free of charge.

”The whole point of amBX is to immerse the player deeper into the game and the amBX SDK now makes a rather complex operation very simple and extremely low cost," said MacDonald.

The technology is designed to deliver full “sensory surround” entertainment experiences and enables content creators to add real world effects using light, color, rumble and even air flow, through licensed amBX devices, to the virtual worlds of computers, games, music, movies and TV entertainment, said MacDonald.

amBX has already licensed the technology to many content developers and publishers in the gaming sector. Developers can register their interest and receive an email alert when the SDK is launched at http://developer.ambx.com