Ingram Micro Launches IGNITION to Drive Efficient Wireless Activation

Ingram Micro Inc. has introduced its latest brainchild: IGNITION. This new online activation portal is designed exclusively for IT solution providers who sell wireless activations as part of their mobile solutions.

 

IGNITION is now available in the U.S. and is free to Ingram Micro (News - Alert) channel partners. As a new portal, it makes it easier for IT solution providers to manage commissions and activate wireless carrier services from such major carriers as AT&T and Sprint. Verizon Wireless support is underway.

Ken Blast, vice president of Ingram Micro’s Mobility Division, highlighted that IGNITION is designed to ease the activation process, while providing channel partners with increased visibility and efficiency when activating wireless devices, managing transactions and tracking commissions.

"By centralizing and streamlining the activation process, IGNITION gives our channel partners a competitive sales advantage and introduces a low-touch, high-value revenue stream they just can't get anywhere else," said Bast in a Monday statement.

 

"Ingram Micro is the only distributor that enables channel partners to activate wireless carrier services on IT devices with such ease and efficiency. As such, we offer a unique value proposition to our channel partners who are already selling wireless solutions, as well as those manufacturers who embed wireless activation services into their products." 

Farmingdale, NJ-based MobileTek was among the first Ingram Micro partners to put IGNITION to the test. "What's great about IGNITION is that we're making incremental margin on the wireless products we already sell," says Laura Voll, support specialist, MobileTek, in the Monday statement.

"Whether it's a wireless embedded notebook, router or point of sale product, IGNITION allows us to activate the technology on behalf of the customer remotely at any time," said Voll.

"Better still, we can use IGNITION to deploy a self-service portal that our customers can use to activate their products upon receipt. That's a huge timesaver - especially when you're talking about large field deployments where the activation process could really tie up our internal resources and erode profitability."

Ingram Micro creates sales and profitability opportunities for vendors and resellers through unique marketing programs, outsourced logistics services, technical support, financial services, and product aggregation and distribution. The company serves 150 countries and is the only broad-based global IT distributor with operations in Asia.

Even when the economy is hurting, wireless providers are still in a competitive race to attract and keep customers. Ingram Micro is focused on providing these companies with an online portal that streamlines the activation process. This can greatly reduce activation time and costs, delivering a better experience for the provider and the customer.