The idea of collaboration – people sharing ideas and working together – is as important to business success as great products and happy customers. Thanks to advanced collaboration technologies, such as Web 2.0 and social networking applications, the way people communicate is transforming. With these tools, users gain a rich collaboration experience in real-time, and might even come to depend upon them in their daily lives. However, when people go to work, these same innovative technologies can represent disruption – or even a threat – to their employers.
More often, businesses and their IT organizations are challenged to mend the gap between meeting user demands of an ideal communication experience and the business realities of protecting maintaining a secure network.
Aligning the openness and spontaneity of consumer collaboration environments with business needs for compliance and security is just one factor driving the focus on collaboration. Businesses must meet this challenge because these new collaboration applications represent a fundamental shift in global communication – affecting the culture of companies, their customers, partners, and suppliers.
Collaboration is not limited to internal activities. It can dramatically enhance businesses’ abilities to control their demand and supply chains.
According to Cisco CEO, John Chambers (
News -
Alert), collaboration will drive the next wave of corporate productivity – ultimately driving incremental gross domestic product growth.
Depending on the needs of each business, there are ways to encourage the openness and spontaneity that employees have come to depend on while protecting the integrity of business operations.
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