ARRIS Advanced Advertising Manager Drives Multi-Vendor Interoperability and Industry Open Interfaces

ARRIS recently announced the interconnection of its Advanced Advertising Manager (ADM) solution with the systems used by providers of Advanced Advertising Decision Service (ADS) and Campaign Manager. 

While it is headquartered in Suwanee, Georgia, the company has research and development centers in Atlanta, Wallingford CT, Ireland, Beaverton OR, Chicago, China, Cork, State College PA and Shenzhen. This recent announcement however, was made at ARRIS’ laboratories in Beaverton, Oregon.

"We are very excited to announce our ability to interface with so many of the industry's leading ADS providers," said Paul Delzio, ARRIS director of On Demand.

According to the results of such interoperability solutions, it is evident that the focus of the solutions are on practical applications in the corporate world as well as on equipping advanced advertising insertion for cable Multiple Service Operators with enhanced and innovative capabilities to create revenue. It would also result in compliance with standards set by the industry like the Society of Cable Telecommunications Engineers (SCTE) 130, SCTE 118, DVS766 and ADI (1.1 and 2.0).

While ARRIS has been in the field of developing communications technology that supports triple-play and quad-play broadband services, it has also supported open interfaces and standards in all its technologies. So, while it was Voice over Internet Protocol (VoIP) and high speed data earlier, at present it continues its tradition by supporting advanced advertising and demand-driven video in its latest technologies.

ARRIS’ research and development centers around the world continually test the interoperability of its solutions with other vendor components and solutions. With such regular testing, the company gives customers the assurance of using the most flexible as well as cost-friendly, end-to-end solutions in the market. By enabling multiple vendors to work together, ARRIS solutions have significantly cut down the time-to-market as well as technology costs.

"Building flexibility and openness into our solution allows a much greater ease of deployment, and the ability to drive more services, thereby increasing the revenue potential for all stakeholders involved. Advertisers have demonstrated with their wallets that they place increased value on messages that reach their intended audience over more broad-based implementations. We will continue to work with all stakeholders to ensure increased awareness of these new advertising capabilities throughout the marketplace," Delzio added.