Email-to-Lead Solution from MTC Now Available for Microsoft Dynamics CRM 4.0

Companies throughout the world are utilizing e-mail to communicate with current and prospective customers. The challenge with this communication is how to take the information within these e-mails – such as contact information, buying preferences, industry, etc. – and integrate it into the corporate CRM system to gain actionable intelligence.

MTC is hoping to answer that challenge with its Email-to-Lead solution which processes e-mail communications in the customer’s Microsoft (News - Alert) Dynamics CRM 4.0 solution.

Email-to-Lead operates as a function on the CRM toolbar within Microsoft Outlook and allows automated conversion into CRM Lead records while also providing powerful handling of the e-mail in Outlook and the cleaning, configuring and managing of the data flowing in to CRM.

Most small businesses in operation today already have a website with data collection forms that product an e-mail to a person or a queue in the company, or have partner information that comes via e-mail, including leads, orders, RFQs, support requests and more. MTC is providing a way to make that information actionable within the enterprise.

Email-to-Lead 4.0 is available in 2 versions - E-mail-to-Lead Lite that is available free for single applications and includes features and benefits of: any CRM mode; convert e-mails to leads in batches; field match data conversion; 2000 character memo field; automatic text cleansing; Microsoft CRM Workflow run on converted leads; extensive online help; complete transaction history and audit capability maintained; supports Microsoft Office Outlook 2003 or 2007; one saved configuration; and unlimited user license per implementation.

E-mail-to-Lead Professional available for $495.00 US is designed to be a more powerful unlimited deployment and conversion configuration edition for full-function e-mail lead automation handling with additional features and benefits that include the above benefits, as well as: automatically converts e-mails to leads as they arrive; integrate e-mails to leads in batches or singly, manually or automatically; topic or text field date stamping; saves unlimited conversion configurations; builds sets of saved configurations to perform sophisticated marketing and so much more.

MTC president Darryl Henderson shared in a Wednesday statement, "Email-to-Lead is being used as a low-cost yet powerful and easy-to-use integration tool to solve problems in every imaginable website input form, manufacturer provided leads, trading partner communications, buying services leads, and lead generation services since released for CRM 3.0."

 

The newly released 4.0 version offers a significant upgrade in functionality from requirements generated by the installed base. Automated installation takes less than a minute after download. Such an approach is sure to drive acceptance among the user base and therefore, adoption should be swift.