Cisco Network Deploys Infrastructure for Derayah Unified Communications

Cisco (News - Alert) network has deployed its infrastructure in Derayah, one of Saudi Arabia's budding Financial Services firms. Looking to cut operational costs and accommodate ambitious growth, the decision to implement Cisco's IP-based technology solution is aligned with Derayah's focus on empowering investors.

 

Cisco provided Derayah with a complete solution that Derayah believes will support its business strategy and form a technology platform. The company is improving its infrastructure to help provide its customers with reliable and continuous services, in the safest and most secure manner with the right technology in place. The company is considering Cisco as a long-term strategic partner that is innovating with reliable communications solutions.

 

Derayah's implementation of Cisco infrastructure and network-based services and solutions consists of Cisco Unified Communications (News - Alert) and Cisco Unified Contact Center. By helping to keep their services available 24x7 with improved response times and network efficiency at a lower cost, the IP-based Contact Center will help Derayah power the way they serve and support their customers. The contact center is built on Cisco's robust video-enabled technology with high levels of security.

 

Also, providing high network protection and privacy of customer data, Derayah has adopted a robust, scalable security solution. Derayah wants to offer its investors easy access to brokerage and trading in Saudi Arabia from a single integrated technology platform. Using a fund supermarket approach coupled with value-added investment advisory, asset allocation and fund selection services, individual investors can conveniently access multiple investment products from multiple providers with this infrastructure.

 

Offering more valuable information to private bankers, brokers and advisers, retail brokerage and financial services firms have rapidly migrated to Internet-based trading and e-commerce systems.

 

Dr. Badr AlBadr, managing director for Cisco's Saudi Arabian, said, “Having an effective network strategy in place helps enable financial services organizations become more customer-focused. Financial services organizations are turning to highly secure voice, video and data technology to address new economic pressures, regulatory compliance and an increasingly competitive market to help improve productivity and enhance the customer experience.”

“For Derayah, the Cisco Unified Communications system is a strategic enabler of its rapid growth, business process enhancements and value added services. The ability to connect and collaborate with customers and employees anytime, anywhere on any device is key to winning in this highly competitive sector,” added Dr. AlBadr.