Sicap 3rd Generation Loyalty Manager Launched

The Sicap (News - Alert) platform is revolutionizing Loyalty Management for operators and is categorized as “third generation,” as it allows the marketing team to start redemption and points offers without the IT development  associated with legacy systems.

 

The 3rd generation Sicap Loyalty Manager created with core technology partner Rate Integration was launched for the first time this quarter on a large European network. 

The Sicap tool works with rules-based spreadsheet interface plugged into the network. The previous generation tools offered only mass-market promotions on the basis of static customer profile information.

 

The get-to-market feature of Sicap Loyalty Manager provides opportunities for Telco2.0 business with retailers. The marketing departments get new schemes to the market within days instead of weeks and it allows them to offer timely offerings in cases like sports events, holiday periods or sales promotions with a retail partner.

 

Sicap Loyalty Manager’s Transaction-level micro segment targeting is used to entice customers into a high-street outlet to redeem a free sample or get a discount, or more such offers.

 

Real-time processing of network usage, like cross-business bonus aggregation allows the third-party business partners to be connected to the network and can implement revenue-sharing schemes generated from these transactions to get such offers.

 

"The Sicap Loyalty Manager introduces a new era of loyalty management which stimulates not only brand loyalty but also ARPU and ARFU, or revenue generated directly from interaction by users," said Sicap Chief Marketing Officer Achim Koerber.

 

Sicap is a provider of mobile technologies and allows operators to achieve real time converged business. Its product portfolio also includes software for business between mobile network operators and their partners.