Socialmedia.com, Buddy Media Partner on 'App-vertisement' Solutions

Allowing advertisers to engage users of social networks, Socialmedia.com and Buddy Media are partnering to provide brand advertisers with a unified, accessible solution.

 

In a scalable and measurable way, advertising in social media is about getting users to engage with a brand’s messaging. By partnering with Buddy Media, Socialmedia is working to simplify  the buying and execution of campaigns that get users to interact with brands.

 

Enabling people to interact with their brand and receive a single set of metrics to measure success, marketers can now execute a social media “app-vertising” campaign through a single buy. The two companies have already implemented app-vertising campaigns for their customers, which includes FedEx, Anheuser Busch and New Balance.

 

Also, Socialmedia.com clients will now have access to Buddy Media’s recently launched BuddyBrain. The BuddyBrain serves as the control center for all app-vertising campaigns. This includes reference materials, cutting edge social media trends and research, communication and analytic tools.

 

The partnership is part of Buddy Media’s App-vertising Reseller Program and part of Socialmedia.com’s recently launched Premium Partner Program. Buddy Media said many marketers are beginning to realize that the application is the new ad unit. Advertisers and brand marketers now have a one stop shop to launch their social app-vertising campaigns and reach more than 500 million people on social networks with the launch of BuddyBrain.

 

“We’re excited about the opportunity to offer our clients the chance to bring their advertising into the social world by utilizing two of the leading providers of social media advertising,” said David Bear, Executive Director, Mobile & Social Media, AtmosphereBBDO. “This partnership provides further proof that brands of all sizes are seriously interested in creating unique and engaging campaigns across the various social media destinations.”