To help telecom, media and entertainment (TME) organizations deliver integrated media strategies, Vignette will soon be launching its new Vignette Media solution, designed for the management, delivery and presentation of digital content by marketing and business professionals.

 

Vignette Media offers various benefits such as reducing the cost, complexity and time to deliver new Web experiences. With its dedicated team focused on the needs of the TME vertical, it can provide features such as pre-defined workflows and content types most commonly used by TME organizations for editorial, marketing and promotional material. The solution optimizes workflow capabilities, automates repetitive publishing tasks, simplifies the setup of Web site workspaces, and unifies the management of Web content in a single interface.

 

TME organizations are discovering new opportunities with the rapid evolution of technology. The growth of new business models necessitate the specialized needs and requirements for managing and selling digital assets such as online games, ringtones and music, where the content is the product. For companies that need digital storefront, a video-on-demand solution or a rich multichannel Web experience, Vignette Media's digital publishing platform was designed specifically to meet their needs.

 

For TME organizations, Vignette Media delivers strong content management, rich media and video publishing capabilities. By providing companies the opportunity to create a unique entertainment experience across multiple online channels, Vignette is building on its Vignette Digital Services Hub.

 

“Vignette Media enables us to deliver the comprehensive platforms TME organizations require to retain and grow market share,” said John Griffin, chief sales and marketing officer at ioko, a Vignette partner and global IT provider for media and entertainment companies. “Vignette Media's specialized user interface and workflows allows ioko to reduce implementation times for rich media solutions and achieve rapid commercial returns for our clients.”