Atmel Supports Text-Based Information Service at Olympics

Atmel (News - Alert) is reportedly supporting a new text-based information service for digital broadcasting, called Journaline, which delivers passengers and drivers live news in a ticker format.

 

Journaline will be integrated into several shuttle vehicles at the 2008 Summer Olympics in China. Through this service users can access current news information and track live sporting results directly from an in-car module with text-to-speech presentation or from a portable receiver with text presentation.

 

The WorldDMB forum internationally standardized the Journaline data service in September 2007. This unique data service is currently broadcast as part of DAB/DMB and DRM digital radio transmissions.

 

Atmel offers a complete DAB chipset solution for Journaline that includes an RF front end ATR2732 and a DAB-decoding baseband ATR2740. The flexible ATR2740 baseband processor is a highly functional system-on-chip solution that enables easy implementation of application-related tasks. According to company sources, this chipset forms the hardware basis for the Digital Radio Box, Atmel's verification and visualization tool for data-based services, which is also used in the Journaline trials.

 

Both the ATR2732 and ATR2740 are currently in production.

 

Atmel is an innovator in the design and manufacture of microcontrollers, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. The company recently launched a new family of AVR 8-bit microcontrollers for LIN Automotive networking applications.

 

The first device, ATtiny167 is optimized to LIN slave applications and will be qualified to AECQ-100 grade 0 and sustain ambient temperatures of up to 150 degrees Celsius. When combined with a LIN transceiver such as ATA662x or ATA666x, ATtiny167 brings a complete solution for sensors in a gearbox, exhaust gas system, pumps or turbo.