With an increase in various kinds of devices, there is greater demand for access to content, which is leading to more consumption according to a recent study.
The study, titled “State of the Media Democracy”, is Deloitte’s (News - Alert) sixth edition survey which explains the fact that increase in launch of new platforms will lead to more consumption of movies and books.
This new study by Deloitte assesses media consumption preferences of nearly 2,000 consumers, ages 14 to 75 years old in the United States. This has brought to light trends including increased access to content that drives consumption. The study reveals that smartphones will challenge other devices, and explains the role of DVRs in preserving consumers’ cable and satellite television subscriptions.
Analysts added that access to content is increasing as movies are made available on a wider array of platforms such as home TV via cable, satellite, DVD, pay-per-view and Internet, and online via streaming/downloading to a personal computer, gaming console, smartphone or tablet.
In a release Phil Asmundson, vice chairman and U.S. media and telecommunications sector leader at Deloitte LLP said, “Our data shows that while Americans may be less interested in physical content, their appetite for digital content continues to grow. That appetite, coupled with the introduction of new technologies, is leading consumers to access the content they want on a number of different devices.”
“Consumers may be watching fewer television shows and movies on TV, or reading fewer physical copies of books and newspapers, but they have not stopped consuming the content. They are simply watching or reading on different media or platforms,” Asmundson added.
With wide adoption of smartphones Americans are beginning to use them as “all in one” devices for various applications. The survey found that 78 percent Americans use smartphones for text messaging in 2011 and 46 percent for mobile online search in 2011 compared to 30 percent in 2009. Users preferred their phones for directions using GPS and also for online banking.
Asmundson added, “Smartphones allow consumers to greatly expand a phone's functionality by downloading different applications. As the costs for these types of devices, apps and the wireless services that come with them continue to fall, consumers are starting to shift their behavior, taking advantage of connectivity, performance, and portability that rivals and often beats that of a laptop.”
With deployment of 4G new smartphone technology will be introduced making the scenario highly competitive for makers of single purpose devices, he noted.
SecureAlert, Inc., specializing in offender intervention and tracking technologies widely used by public safety agencies throughout the United States and expanding globally, announced in December 2011 that it has been recognized as a recipient of the prestigious Deloitte 2011 Technology Fast 500 Award.
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