SubscriberWise Integrates Identity Manager Verification Technology from TransUnion

SubscriberWise, an issuing credit reporting agency for the communications industry, announced that it integrated an identity management solution from TransUnion.

The identity management solution verifies legitimate consumer identities while flagging high-risk and other contradictory information.

Designed to assist protect operators from potential identity and application fraud, the identity management solution provides regulatory compliance with Red Flags mandated by the federal government.

This is a significant development as compliance with the Red Flag regulations is required of every U.S. cable and communications operator. Operators will be able to leverage the latest technology to benefit from a cost-effective and enhanced identity management solution.

“Notwithstanding the government mandates for Red Flag compliance, operators around the country are recognizing that verifying a prospective subscriber's identity information is the minimum proactive requirement in an environment where exposure to parental and synthetic identity fraud can and does erode millions from the bottom line,” said David Howe, president of SubscriberWise, in a statement.

SubscriberWise directly worked with TransUnion's analytic and data management experts to create verification strategy with risk thresholds. The company customized the verification strategy from subscriber batch data and actual fraud cases that have occurred over a period of years at a cable operations call center.

The system leverages TransUnion's informational databases, telephone company-source data and advanced algorithms that provide intelligent subject selection, data matching, and fraud detection.

Recently, BendBroadband, a provider of cable television, high-speed Internet and digital phone services, announced that it entered into a partnership with SubscriberWise, to offer powerful rules and decision analytics.

As SubscriberWise was looking to provide the best risk management solutions for operators, the company could evolve SubscriberWise through a partnership with Massillon Cable TV over a period of many years.