BroadSoft Xtended Powers Online Marketplaces for Service Providers

BroadSoft (News - Alert) announced that EvolveIP, Telovations and Simple Signal have introduced branded online marketplaces powered by BroadSoft Xtended.

These releases make the enterprise and consumer customers of these companies to immediately browse and purchase new voice enabled communications applications online. BroadSoft is a global provider of software that enables mobile, fixed-line and cable service providers to deliver real-time communications over their IP networks.

In a release Leslie Ferry, vice president marketing at BroadSoft said, “Our strategic focus for BroadSoft Xtended is to enable our global service provider customers to leverage a cost effective R&D source to rapidly introduce and distribute third-party applications that integrate with other business process and consumer services.”

“We believe EvolveIP, Telovations and SimpleSignal (News - Alert) are thought leaders in our industry and these rich desktop, mobile, and tablet applications will enable them to differentiate their service offerings from competitors,” Ferry added.

According to Gartner (News - Alert) surveys, about 17.7 billion worldwide mobile applications are projected to be downloaded in 2011. Also the growth of tablet and smartphone usage will instigate telecommunications service providers to see more profits by leveraging the popularity of the online, ecommerce marketplaces, noted analysts.

The applications picked by EvolveIP, Telovations and Simple Signal are customized according to the needs of their customers. They include Salesforce Connector which allows enterprise users to search, dial and view incoming callers to accelerate, simplify, and streamline their workflows from their desktop and the Salesforce.com (News - Alert) hosted CRM system.

Officials added that the Go Integrator application offers an out-of-the-box BroadSoft integration encompassing more than a dozen small and medium business contact managers and customer relationship management (CRM) packages like ACT!, GoldMine, Microsoft (News - Alert) Access, Lotus Notes, NetSuite, and Sage. It enables a customer record to capture and update each interaction in real-time.

Another application selected by these clients is Virtual Receptionist which acts as a Web-based virtual receptionist for small businesses. Callers will get to hear promotional messages, product information and routing options to guide them to the proper department or individual besides giving real-time analytics on caller behavior.

BroadSoft introduced the e-commerce-enabled marketplace BroadSoft’s Xtended program in October 2009, according to a news release on TMCnet.