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September 16, 2011

Research: Salesforce CRM a Dominant Front Office Solution in Professional Services Industry

Service Performance Insight (SPI), a research and consulting firm and, the cloud applications company, recently came out with a study that shows Salesforce CRM is the dominant front office solution in the professional services industry. By moving to the cloud, Salesforce CRM customers have achieved higher bid-to-win ratios, greater average revenue per project and a better deal pipeline as compared to users of other third party and home grown CRM systems.

The research included participation from more than 200 professional services organizations (PSOs). According to the research, PSOs can significantly improve their performance by better integrating their CRM and PSA systems. By integrated their CRM and PSA systems, the companies are able to ensure larger project backlogs, improved executive visibility, superior bid-to-win ratios, greater percentages of revenue from new clients, more projects delivered on-time, a higher percentage of billable employees and higher billable utilization.

 "Service Performance Insight's research proves beyond the shadow of a doubt that integrated CRM and PSA provide the winning foundation for today's service organizations," said Jeanne Urich, managing director, SPI, in a statement. "With FinancialForce PSA and FinancialForce Accounting both built on the Salesforce platform, relief is in sight to break-down traditional functional and application stove-pipes in favor of an integrated view from prospect to project."

"SPI Research has demonstrated the bright future provided by integrating sales with service execution," said Jeremy Roche, CEO, "With the addition of FinancialForce PSA, companies can truly take advantage of the benefits of CRM and PSA integration."

In related news, recently launched the FinancialForce PSA, a cloud-based solution that leverages Salesforce CRM and for services organizations. Innovations in the release include a Salesforce Chatter enabled timecard entry app for the iPhone (News - Alert), the ability to add Chatter streams and increase visibility to tasks synchronized with MS Project and an automated project status report configurator.

Rahul Arora is a TMCnet contributor. He has worked as an editor and freelance writer for several reputed organizations in India. To read more of his articles, please visit his columnist page.

Edited by Jamie Epstein


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