NovaStor Provides Data Protection, Backup for Cloud, Traditional Markets

NovaStor is a data protection and backup company mostly for business customers.

“We’re mainly backup software,” Mike Andrews, managing director of NovaStor, said in a recent interview in California with TMC CEO Rich Tehrani (News - Alert). The company has a small to medium sized business and enterprise focus.

NovaStor offers software, Software-As-A-Service (SaaS (News - Alert)) solutions and services for local and online backup, restoration and retention of a company’s business-critical data, the company explains. Clients include home, remote, small and medium sized businesses (SMBs), service providers and enterprises. Solutions are platform- and hardware-independent, the company said, and have optimal technology and economical use for current and future IT.

NovaStor focuses on ease-of-use, functionality and price-performance ratio, the company said. Andrews said that the company has three key principles: They are easy to do business with, they offer simple pricing structures, and they provide many different types of solutions from their competitors, many of which are large companies. Their focus is on channels, managed service providers and system integrators.

“Cloud storage seems to be a hot topic right now,” Andrews said. “We’ve been there for a long time but we don’t want to forget about the traditional backup market as well.” So they offer solutions for the private, public and hybrid cloud, as well as the more traditional market.

They are emphasizing varied sectors, such as dental, medical, accounting and law. They are interested in education, as well.

The company also wants to expand into other operating systems.

Later this month, Andrews will take part in The ExecEvent’s panel on cloud and virtualization data protection. The “Data Protection for Cloud and Virtualized Environments” discussion will take place during the Virtualization & Cloud event, Sept. 14-16, at the Network Meeting Center in Santa Clara, Calif.

NovaStor is headquartered in Switzerland, with offices in Hamburg, Germany, and Agoura Hills, Calif. It is represented in other locations through partnerships.

Want to learn more about cloud communications? Then be sure to attend the Cloud Communications Summit, collocated with TMC’s (News - Alert) ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. The Cloud Communications Summit will address a growing need of businesses to integrate and leverage cloud based communications applications, process enhancement techniques, and network based communications interfaces and architectures. To register, click here.