Oracle Announces Latest Release of Oracle Application Express with Refined Capabilities

Oracle (News - Alert) announced the launch of Oracle Application Express Release 4.1 to improve the development of database-centric Web 2.0 applications and reports.

 The Oracle Application Express release is aimed at enhancing existing functionality and adds data upload capabilities.

 The development is significant as Oracle has included “no-cost” option with all editions and releases of Oracle Database 11g.

“At Cornerstone Brands we have seven unique Catalog/Internet retail businesses, representing $880 million in sales annually,” said Paul Davidson, director CMS Applications Development, Cornerstone Brands, in a statement. “To manage this business we used Oracle Application Express to quickly build a suite of highly intuitive, rich applications taking up to 10,000 orders a day.”

 Users can download the Oracle Application Express Release 4.1 from the Oracle Technology Network (OTN).

Using only a Web browser, developers can rapidly build and deploy professional and scalable applications for Oracle Databases that are both fast and secure with Oracle Application Express.

“I am impressed with the Oracle Application Express team's ability to keep the software updated to the evolving Web standards,” said Sayee Natarajan, director, Sales and Marketing Systems, Purdue Pharma. “The team picked jQuery very early over other technologies, identified a good charting engine and put in resources towards mobile application development.”

Purdue Pharma plans to introduce five to 10 mobile applications in production by Q1 next year, and the company is using Oracle Application Express 4.1 to realize their goals, according to Natarajan.

 Recently, Oracle announced that it will hire more than 1,700 employees in the EMEA (Europe, Middle East and Africa) region. Oracle is also projecting $11.5 billion in revenue from the EMEA region during 2011, which would be a 30 percent increase from 2010.

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