Pure Storage Debuts All-Flash Enterprise Suite

Combining the performance, density and power of flash with enterprise array features, Pure Storage, has entered the market with the first all-flash enterprise array.

Breaking the cost barrier to widespread data center adoption of flash, the Pure Storage FlashArray FA-300 Series delivers up to 20x inline data reduction, and is ten times faster and 10x more powerful and space efficient than disk-based arrays. Pure Storage makes it affordable for mainstream enterprises to broadly deploy all-flash storage for their demanding enterprise workloads, including virtual server, virtual desktop (VDI), database and cloud environments, the company stated in a press release.

“Until now, flash has been the data center revolution that no one could afford.   Pure Storage is breaking the cost barrier to flash so that every enterprise can get in the game," said Scott Dietzen, CEO of Pure Storage.   "Flash memory has already remade storage for consumer devices and powers the web experiences of top consumer websites. We're convinced flash will have a similar impact in the data center.”

The Pure Storage FlashArray is a true enterprise array that supports native high availability (via active/active controllers), plug-compatibility via standard SAN interconnects and online scalability from tens to hundreds of terabytes of storage within a single array, and is built to work out of the box with existing application infrastructures. The FlashArray and its tightly coupled software, the Purity Operating Environment, were architected from the ground up for solid state flash memory.

Recently, the company announced that it raised an additional $30 million in Series C funding. Samsung (News - Alert) Venture Investment Corporation, which joined as part of a broader strategic partnership with the company, closed the oversubscribed round led by Redpoint Ventures, Greylock Partners, Sutter Hill Ventures and angel investors. Pure Storage has received a total of $55 million in capital investments to date. The company plans to use the new funds to accelerate engineering, operations and go-to-market activities.

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