SDL Delivers Targeting, Profiling and Personalization for the Global Marketers

Global Information (News - Alert) Management Company SDL recently announced the introduction of a range of advanced targeting and personalization tools for the marketers.

In a press release, SDL clarified that the new targeting, profiling and personalization (TPP) solution is capable of advancing through online clutter and deliver personalized content that fits individuals’ needs and interests.

In today’s digital era, engagement channels are many and diverse. Consumers expect to receive relevant information based on their buying habits from the companies via these channels. To facilitate an evolving concept of personalization, the TPP model incorporates various sources such as user input and behavior monitoring. Unlike the traditional methods that often tend to rely on guessing about their audience, SDL’s TPP solution takes an organic approach to profiling relevant data from a vast array of data sources, ranging from leading CRM systems, search information, Web analytics and eCommerce applications.

SDL’s TPP solution has been designed with a holistic view to help marketers cover the entire journey of he customer, starting from brand awareness building to final purchase.

From the very first click, SDL’s TPP solution starts building a holistic view of the visitor, offering them the most relevant and engaging content, the company explained in a press release.

Today’s global marketers are dedicated to provide meaningful customer engagement anywhere, anytime and on any channel. SDL’s Pervasive Engagement Management (PEM) solutions help the marketers to accomplish this goal and with its targeting, profiling and personalization capabilities, SDL’s new tools stay at the core of the SDL PEM solution.

In the release, SDL informed that TPP is integrated with SDL Tridion---its industry-leading content targeting, multi-site and multilingual site management solution. Many global brands that are using TPP solutions from SDL, are reporting greater conversion rates and customer satisfaction, the company claimed in the release.

“Targeting, profiling and personalization allow global marketers to manage the customer journey in new ways that have shown to increase key business indicators. SDL is leading the way with solutions that enable companies to turn prospects into lifetime customers by optimizing personalized and pervasive online engagements,” CEO of SDL Web Content Management Solutions division Jan Jaap Kolleman noted in a statement.

Last week, SDL announced that it is working with BMJ Learning to translate medical education courses for the Univadis online platform. BMJ Learning is the innovative learning division of BMJ Group (British Medical Journal Group) and a leading provider of education, assessment, training and quality improvement services. In 2011, SDL will translate over 700 of BMJ Learning's online courses for doctors all over the world.

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