infoTECH Feature

August 19, 2011

Automating Decision Management Top Priority for CIOs and CTOs, Says Corticon Survey

Corticon (News - Alert), a provider of business rules management systems (BRMS), stated that a new survey it conducted recently among CIOs and CTOs indicated that 41.4 percent among them specified their desire to implement automated decision management processes and 35.9 percent of them are planning to implement business rules engine for decision management.

The survey respondents are of the opinion that automating business management would help them have an edge of the competition. Profitability and market share depend on the day-to-day decisions of both knowledge and line workers, and automating decision management to ensure the best decisions are made consistently every time is critical.

Some of the objectives that CIOs and CTOs acknowledged as critical to bring down operational costs, enhance customer satisfaction and maximize profits are: enhancing end-user experience; tools for quicker business decisions; enable competitive advantage; attain less operation costs with the help of automated business management; and so on.

Corticon claimed that its own solutions enable customers to automate decisions as a part of a business process, within an operational application, or as a centralized infrastructure that can be deployed across the enterprise. Its methodology, products, implementation services, and training are delivered within the context of one’s industry's standard business practices.

Officials with the company claimed that an overwhelming majority of the respondents, 88 percent, cited improvements in the end-user or customer experience as a prime objective in developing business applications. By eliminating much of the complexity of application development, a business rules engine significantly reduces the time required to write, test, deploy and update business applications when compared to legacy code-based approaches. When those applications are designed to rapidly process complex sets of rules, decisions affecting customers can be made in a fraction of the time, and customers benefit immediately.

The company asserted that the Corticon Business Rules Management System drives decision automation within the Business Process Management (BPM) solutions by capturing and executing decisions within business processes. By externalizing the modeling and execution of rules with Corticon, BPM solutions can automate decisions in any business process, a prerequisite for most CIOs and CTOs.

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Nathesh is a contributing editor for TMCnet. To read more of Nathesh's articles, please visit his columnist page.

Edited by Jennifer Russell
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