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August 09, 2011

Make Innovation Sourcing a Business Strategy

By TMCnet Special Guest
William Gindlesperger, Chairman and CEO, e-LYNXX Corp.

“Innovation Sourcing: Contributing to Company Competitiveness,” a study published by CAPS Research, the research arm of the Institute of Supply Management, underscores the importance of organizations adopting external innovation versus relying solely on their internal research and development efforts. In some cases, goals are being set to increase revenues by adopting external innovation. Proctor & Gamble, for instance, has a goal of attaining 50 percent of its revenues through external innovations over the next five years.

The findings of the CAPS study are supported by the seventh annual global survey of senior executives, conducted by The Boston Consulting Group in conjunction with Bloomberg (News - Alert)/Business Week. Two significant findings of that survey stand out:

  • Innovation is again becoming a top priority at companies, after the Great Recession, and more resources are being spent on innovation. Satisfaction with innovation return is slowly increasing,
  • Three areas of weakness limiting innovation are: (1) risk adverse corporate cultures, (2) lengthy new product development cycle-times, and (3) inadequate measurement practices for innovation.

Another factor that influences the acceptance of external innovation is intellectual property protection. It makes no sense to try to duplicate something that already has been invented, tested, patented and licensed. The work has been done, the idea validated and intellectual property protections established. To infringe on a patent is risking legal action that will have a negative bottom line impact as well as tarnish an organization’s reputation.

An example of a patent protected new technology is the automated vendor selection (AVS (News - Alert)) competitive procurement procedure that makes it possible for buyers of custom goods and services, such as printing and the manufacture of specialty products, to streamline their procurement process, gain full transparency, document every task and reduce cost of the procured good or service by 25 percent to 50 percent. The average savings for current licensees is running around 42 percent.

AVS Technology  was invented in the 1990s, patented with a series of patents in 2002, 2008 and 2010, and has been licensed to organizations across a broad range of sectors including heavy equipment, construction, building materials, parcel delivery, utility, computer hardware, retail, grocery, health care, finance, resale distributor and associations. The technology itself is only part of the package because to achieve the transparency, strengthened quality controls and 25 percent to 50 percent in cost reductions, the inventing company, e-LYNXX Corporation, also invested in the development of a proprietary communications and workflow system and a series of tested best practices. For the inventor, the successful outcome represents a tremendous investment in time and a huge allocation of resources.

External innovation recognizes the importance and benefits of inventions that are developed outside of internal research and development (R&D) departments. To external innovation advocates, it is common sense to adopt a proven technology rather than trying to “reinvent the wheel” to achieve similar results, especially when an inventor is making deployment of the invention very attractive. Using e-LYNXX as an example again, there are no upfront costs to the client for having the AVS software installed and staff trained on the system. The buyer organization also eliminates unnecessary R&D expenses, another bottom-line benefit.

CAPS Research encourages organizations that want to be competitive in today’s economy to adopt external innovation as a business strategy. Senior level executives need to encourage innovation from all sources, and they need to support and engage suppliers that are most likely to provide innovative solutions. “The companywide innovation strategy should be more ‘open’ than ‘closed,’ with an organizational culture that values and emphasizes innovation from supplier and other external sources” the study concludes.

William Gindlesperger, chairman and chief executive officer of e-LYNXX Corporation, is a nationally recognized entrepreneur, inventor, author and consultant. He founded ABC Advisors and its successor, e-LYNXX Corporation, in 1975. Profit, non-profit and government organizations alike have benefited from his strategic insight and innovation that result in measured and substantial cost reduction.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.

TMCnet publishes expert commentary on various telecommunications, IT, call center, CRM and other technology-related topics. Are you an expert in one of these fields, and interested in having your perspective published on a site that gets several million unique visitors each month? Get in touch.

Edited by Jennifer Russell

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