Joomla is a widely used CMS by business owners and marketers to custom develop their promotional and e-commerce websites. For whatever purpose you maintain a website, it is very important to ensure its search engine performance in order to make your site visible to the public.
Every Internet user these days first lands on a search page to further move on to their preferred website, and if you rank low at search engines, there is hardly any scope of business through online. This article puts forth some essential aspects one should know about optimizing your website for search engines.
Optimizing your Joomla site
There are still many misconceptions lingering around SEO and when it comes to Joomla development, this gets intensified, most of the time with the ignorance of the developers and site owners. So, this blog is prepared with the objective of educating Joomla users to get a real insight about Chicago SEO with Joomla and prepare their sites accordingly.
As the primary step towards this goal, you should ensure that you have access to the following;
Next, we will take a quick overview of the other actions to perform.
SH404SEF is one of the most popular SEO extensions developers can use, which can give you the power of custom configuring SEO for your sites. There are more such plug-ins too, which one can consider, but SH404SEF has proven to be the mightiest among all when it comes to white hat SEO.
The most primary aspects of SEO in which SH404SEF can help include;
Using XMAP and Submit
Xmap is another popular Joomla extension, which can be installed for free. You can use this tool to create site maps. Once created successfully, you can log on to Google webmaster tool to submit the sitemap of your website to be indexed adequately by Google. Proper site mapping makes it easier for the crawlers to track your website and adequately list it against relevant searches.
This is a non-technical tip, which everyone can follow easily, but is most effective when it comes to new-age SEO. Good quality content is essential in modern SEO practices to rank better. You need to frequently post informative articles at least twice per week in order to attract more viewers to your page by offering what they need.
Do your research and find out the trending topics in your niche to write about. You can check for the suggestions from your customers or can also make use of Google auto-compete and AdWord tools to search for various top-rated blog topics to write about.
Optimizing the contact page
While developing Joomla sites, another essential, as per SEO Advise, is that your contact page should also be optimized with all vital information to help your business associate effectively with other listings over the Web. You should have all important information there as well.
Business Name in full - Address - Contact numbers (NAP).
Next, you need to effectively link your NAP to Google+ local and use the micro-data to ensure more readability. It is also advised to embed Google Maps to the contact page, which will help link your business locally and make it visible on Google Map searches.
Expanding your content
While developing Joomla websites, it is ideal to create separate pages for each service or product you offer. It is also worthwhile to create separate pages for multiple locations rather than simply dumping all information onto one page.
This effort will offer the search engines more pages with content to be more specific on what your business is doing and make it easier to tell which specific products, services, and locations are relevant on specific searches. So, diversify the content as much as possible and write unique and specific content on separate pages to engage the beneficiaries.
Ensuring website speed
It is very important to have a quick loading website. According to research, it is noted that each one-second delay can reduce conversions by 7 percent, and this may largely affect the popularity of your site if you have a slow-loading site.
The ideal loading time for your website is 1.5-2 seconds to ensure an excellent user experience and better SEO performance. Technically, Google bot can effectively crawl more pages with fewer resources, which makes the process faster and efficient in search engine ranking. To increase the speed of your Joomla site, take care of the following things;
Clear duplicate content
Look for duplicate content, which can pose a big hazard to your optimization efforts. With duplicate content, Google will not be able to determine which content is more relevant to index and give the link credit. This will ultimately end up in adversely affecting the overall ranking of the page.
You can also make use of third party tools like SEOMoz to identify duplicate content and work on it. The duplicate content which used to occur in Joomla as categories and tags etc. can be easily tracked and cleared with SH404SEF and .htaccess rewrites.
Putting the page titles as H1 tags
One key tactic to enhance the SEO performance is to tag (News - Alert) all of your pages as H1's. This is done with most of the Joomla templates, but not all of them. As the Google algorithms use H1 tags to identify the subject of the page, putting it in the right manner can help enhance your page’s SEO performance.
What we have discussed above are a few quick tips for the Joomla developers to try out for better SEO performance. There are countless other tips too for on-site and off-site SEO of Joomla websites, which we may discuss in other articles in this series.
About the Author
Barrack Diego is active in online SEO communities. He posts frequently at Chicago SEO and handles the tech columns of many leading online news portals.