When Downtime is Not an Option
Downtime saps the energy from organizations. Every minute of lost productivity drains revenue. Meanwhile, competitors get a head start, when they should be left far behind. Availability of applications and data has a direct impact on its top and bottom-line performance for modern businesses. The result? There is absolutely no tolerance for downtime today.
To reduce unplanned downtime to an absolute minimum and keep businesses operating smoothly, a secondary site for disaster recovery (DR) is vital. When disaster strikes, organizations need off-site, ready-to-go replicas of all critical apps and data, so they can get back up and running quickly.
But setting up and maintaining a separate disaster recovery site is expensive and time-consuming, which is why cloud-based Disaster Recovery-as-a-Service (DRaaS) presents such a compelling alternative.
Thus far, DRaaS has mainly been seen as a way for SMBs (small-to-medium sized businesses) to utilize real disaster recovery capabilities. Tight budgets and limited staff were constraining SMBs from maintaining their own remote sites, so DRaaS has helped them overcome this challenge. Now, industry trends confirm that enterprises start to enjoy DRaaS without extra complexity and high cost implementation. A recent report by MarketsandMarkets says that the DRaaS market size is estimated to grow from 1.68 billion in 2016 to 11.11 billion by 2021, at an estimated CAGR of 45.9 percent from 2016 to 2021.
What is DRaaS?
While various forms of subscription-based disaster recovery services have been around for quite a while, true DRaaS is still largely undefined. The Forrester (News - Alert) Wave gives one of the clearest DRaaS definitions as “services that enable customers to failover their on-premises infrastructure to a multitenant, cloud environment that they purchase on a pay-per-use basis.” The defining characteristic of DRaaS is when organizations rent an allocation of CPU, RAM (News - Alert), storage and networking resources at a shared facility to replicate and recover their data, rather than building and maintaining a dedicated private disaster recovery site.
For SMBs and SMEs with moderate-sized IT environments and without the necessary in-house resources, DRaaS is an affordable way to benefit from an effective disaster recovery platform.
However, for larger enterprises with complex infrastructures and larger data volumes spread across disparate systems, DRaaS has often been too complicated and expensive to implement.
As the technology improves, choices increase and costs drop, DRaaS adoption is rising fast across organizations of all sizes.
It's not just that DRaaS is more cost effective than traditional disaster recovery. Now setting it up is much less complex, with minimal downtime and minimal impact on users. Bottom line, DRaaS offers a simple way to meet today's demand to deliver always-on services.
With mature DRaaS offerings, smaller organizations no longer need to struggle without in-house disaster recovery expertise. Larger organizations no longer need to waste money on secondary disaster recovery sites that require expensive capital acquisition, with little return on investment when the site is not used.
As more and more customers are interested in DRaaS, service providers estimate that 56 percent of high interest is among their current customers and 72 percent is among their target market.
Why Choose DRaaS?
DRaaS adoption is speeding up, and the most popular reasons to consider DRaaS are a lack of disaster recovery site and lack of disaster recovery expertise.
For IT leaders challenged to increase resiliency without increasing costs, DRaaS could soon be seen as an essential piece of the modern data center puzzle. By overcoming traditional cost and complexity issues, large IT organizations can start to realize the many benefits of DRaaS, including:
Bright Future for DRaaS
Networking is one of the biggest problems for any cloud-based, enterprise disaster recovery solution. Traditionally, service providers have had to wrestle with complex VPNs, custom rules, network overlaps and the painstaking task of reconfiguring network routing to redirect data to cloud recovery sites.
However, new technology is removing the pain points, making it easier for service providers to offer DRaaS and easier for enterprises to take advantage of it. DRaaS is set to surge in adoption and enterprises jumping on the bandwagon early on will reap the most benefits.
About the author
Gregg Petersen is an IT industry veteran with over 17 years of experience. As Regional Director, MEA and SAARC at Veeam, he has been instrumental in creating brand awareness, growing the company’s regional market share, driving profitable revenues jointly with partners, alliances and associates and continuously positioning Veeam as a leading provider of Availability solutions for the Always-On Enterprise. Under his leadership, the company reported a record 54 percent increase in total bookings revenue in the Middle East in FY 2015 over the previous fiscal year, a 43 percent year-over-year revenue growth in enterprise orders, nearly 30 percent increase in net new customers and over 20 percent increase in new ProPartners compared to the previous year. The company has made significant inroads in the region with major customer wins such as National Bank of Abu Dhabi, The Arabian Geophysical & Surveying Company (ARGAS), Abu Dhabi Gas Industries Ltd. (GASCO), the Electronic Government Authority of Ras Al Khaimah and American University of Sharjah (AUS) to name a few.