Informatica to Optimize Business Value from Data Lakes

We are now creating 2.5 exabytes of data every single day, which works out to be 2.5 billion gigabytes. And this number is increasing at an incredible rate as more smartphones and cloud services become part of the digital ecosystem. All of this information is stored in different data centers using a range of technologies. One of them is data lake storage, which holds large volumes of raw data in its native format by using flat architecture. The launch of Informatica's Intelligent Data Lake will help organizations generate value from big data by addressing critical technology gaps.

According to recent market research by Technavio, the big data enabled market will grow at a CAGR of 23 percent by 2019. The biggest driver for this growth is the increased data volume from organizations across virtually every sector and their need to improve business productivity and efficiency. So it is critically important to optimize business value from data lakes.

Informatica will achieve this optimization by turning big data into trusted data assets so it can provide business value that is sustainable. It is partnering with the largest big data vendors and system integrators and adding its intelligence to data lakes with insights that are unique.

The company said by exploiting the relationship between data, machines and people, it is able to empower organizations by generating value from all of the information. The Informatica Intelligent Data Lake within its Big Data Management v10.1 bridges the business and IT gaps with a managed self-service for business with IT governance. This includes the ability to find and access any data centrally and discover data relationships to make better sense of the information an organization has collected.

Informatica is able to deliver big data management solutions, whether the information is residing on-premises, in the Cloud or in hybrid IT environments. This type of accessibility ensures customers will be able to process workloads when it is needed with greater speed and efficiency while lowering costs.

"Customers from around the globe are awash in data – marketing data, application data, social data and beyond. This data resides in vast and deep data lakes, and in order for organizations to gain maximum value from these data lakes, Informatica is providing the unique insights the companies are craving to make sense of the data." said Amit Walia, executive vice president and chief product officer, Informatica.

With the Big Data Management v10.1 and Intelligent Data Lake, Informatica is going to allow organizations to quickly prepare, catalog and share data with the end goal of creating more business value from more data without additional risk. This includes delivering comprehensive protection of sensitive big data while being able to quickly prepare, catalog and share the data.

Not being able to access the information organizations are creating or have stored in data centers can make companies less competitive. The Informatica Intelligent Data Lake will let businesses search, discover, prepare and publish data so they can be insight-driven to quickly turn big data into business value.