Datawatch Helps Harness Data Visually for a Clearer Picture

When it comes to business, what can be measured gets done, and this is perhaps the key factor in why analyzing data leads to better performance by those organizations who religiously implement it. From healthcare to technology to retail, it is the data mined and analyzed that indicates the path of least resistance to success.

Data mining techniques range from extremely complex to basic. Each technique serves a slightly different purpose or goal. In essence, data mining helps organizations analyze incredible amounts of data in order to detect common patterns or learn new things.

There are many instances where data mining and data analysis are crucial to business function. In finance and banking, data mining is used to create accurate risk models for loans and mortgages. In marketing, data mining techniques are used to improve conversions, increase customer satisfaction and created targeted advertising campaigns. Retail stores use customer shopping details to optimize the layout of their stores in order to improve customer experience and increase profits.

Of course, gathering data is one step, but being able to visualize it is a whole other issue that many companies aren’t sure how to take. Companies like Datawatch take all of that data and offers an easy way to see trends, anomalies, and uncover answers to questions you may have been asking but were unsure of the solution.

This is a boon for marketing and sales departments. Proper data analysis can uncover customer purchasing patterns, allowing sales and marketing teams to help create products and services that will sell themselves.

Datawatch isn’t just for marketing and sales efforts. The company has run the gamut as far as industries go, from finance to IT, to customer service and even human resources.

Hear what the company had to say straight from Editors Day in Boston

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