infoTECH Feature

October 21, 2014

Vserv Serves a Smart Ace to Manipulate Exabytes of Information

Exit big data—welcome to the world of 'smart data' - but are they really different?  Put simply, big data can perhaps be equated to the many pieces in a jigsaw puzzle—when you put them together and get the real whole picture—then it becomes smart data - accurate, available in real-time and one that helps maximize business goals. Vserv's new business evolution and accompanying partnerships are all directed at smart data's head.

"The businesses of tomorrow will all operate on the simple premise of data - and the smarter that data is, the sharper the results will be," said Dippak Khurana, co-founder and CEO, Vserv.

Vserv, Smart Data augments user profiles by connecting them with multiple sources like telcos, apps, offline partners and data management platforms to derive sharper results with smart data. The company's partnerships with key telcos in emerging markets are expected to help revolutionize mobile marketing in emerging markets.

“We estimate the Smart Data opportunity entailing e-commerce, in- app purchases, mobile operators and mobile advertising to be a $ 260 billion industry currently across emerging markets alone,” noted Khurana.

For ads to be successful, they must be directed properly. Current mobile ad systems expose most ads to the wrong people. With smart data, Vserv will be better positioned to show the most relevant ads to users. In a test campaign integrated with Vserv Smart Data, the company witnessed a five time increase in conversion rate.

Thus, Vserv Smart Data will enable marketers to drive better results, telcos to benefit from increased ARPU, and application developers to provide more relevant ads. Data partners

"Leveraging Vserv Smart Data, marketers are already seeing over 5X growth in the conversion rate. Vserv is uniquely positioned to spearhead this revolution and our aim is to have 1.2 billion unique user profiles by 2016,” observed Khurana.

In a recent article in Australian Mining by Dr. Biel, it was noted that “every minute, 48 hours of video are uploaded onto YouTube (News - Alert),  204 million email messages are sent, 600 new websites generated, 600,000 pieces of content are shared on Facebook, and more than 100,000 tweets are sent. And that does not even begin to scratch the surface of data generation, which spans to sensors, medical records, corporate databases, and more.”

Can Vserv Smart Data turn these millions of bits and bytes into something that will be a game changer for companies?




Edited by Maurice Nagle
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