Everything is moving toward the cloud and for every on-premise technology solution being offered today, there is most likely a cloud or “as-a-service” option available. The amount of data being generated is astronomical and is driving the market for big data analytics, which in turn are being offered as a cloud service, bring the evolution full circle.
“We’re seeing an acceleration in the adoption of cloud-based technology, especially in the areas of analytics,” said Jeffrey Morris, vice president of product marketing at GoodData (News - Alert). Morris recently spoke to TMC’s Erik Linask at Cloud Expo 2014 in New York City about the company’s Open Analytics Platform, which may be located on premises or in the cloud.
GoodData’s solution supports data governance, security and self-service data discovery to create a fast and efficient data analytics environment. According to Morris, the cloud is shifting focus to social and customer-focused analytics centered around sales and marketing efforts gleaned from sources like Salesforce and Google (News - Alert) analytics. He said customers are ultimately trying to improve their decision making processes in some way based on data extracted from myriad cloud initiatives.
“Oftentimes they’re trying to create a competitive advantage in some way, shape or form,” he said. GoodData’s offering supports the entire value chain in the cloud on a service basis, using on-premise and cloud-based data to identify trends about customer behavior as well as to deliver analytics to downstream customers. This ultimately enables their customers to focus on the data rather than the process of extracting and analyzing it.
“They can spend more time on the analytics and less time on the administration and other exercises that are time consuming and don’t add very much value,” he added.
Last month, the company announced it was using the HP Vertical Analytics Platform to power its own solution in a key partnership move. The result is that GoodData’s platform can now be scaled to support terabytes and even petabytes of data and performs up to 1,000 times faster.
GoodData simultaneously rolled out its agile data warehousing service to provide further performance and scalability enhancements to its Open Analytics Platform. The service uses a columnar database as well as governance and integration processes to provide end-to-end automation.